Leonardo Toro

This project involved designing a billboard and a logo for a zoo, using Adobe Illustrator. I started by drawing and painting an elephant and a lion on separate layers, giving them a playful, cartoonish style to appeal to children. The logo and background were created using tracing tools, ensuring a cohesive and polished look.

To add more depth and interest, I incorporated separate photographs of various animals into the logo, meticulously tracing each one to blend seamlessly with the overall design. The goal was to create an inviting and fun visual experience that would attract young visitors to the zoo. This project allowed me to combine my illustration skills with digital design techniques, resulting in a vibrant and engaging promotional piece.