Guayabo

In this campaign, I created a fictitious soccer cleats brand. I started with a photograph of one of my cleats and added a spatial background to evoke the magical feel that aligns with the slogan. To bring this vision to life, I utilized various Photoshop techniques, including masks, blending modes, adjustment layers, repetition, brushes, and filters. These elements combined to create a dynamic and captivating series of pieces that effectively convey the brand’s unique identity and appeal.